| IMFL product
Winner of a Gold Award in the Monde Selection 2015, Soulmate Premium Whisky is IGL’s first p remium p roduct in the whisky c ategory, ushering the c ompany into premium is ation.
India’s No.1 agency was hired to create attractive packaging and emphasis was given to the blend, made by one of the top blenders in the country and comparable to any in the super premium segment.
Soulmate Premium Whisky is in the semi premium segment, in the range of Rs.350 to Rs.450 per bottle. Quality-wise,
it belongs to the super premium whisky segment and pricewise it is in the semi premium whisky segment, and is good value for money.
This is India Glycols’ first product in the semi premium whisky category. The company already has brands in the vodka category — V₂O Vodka — and in the rum segment — Beach House XXX Premium Rum.
Ten blind tests were run in four major cities and results were excellent for both blend and packaging; everywhere the response was comparable to a product in the super premium segment.
Soulmate Premium Whisky is available in Delhi, Uttarakhand, Rajasthan, Haryana, Jammu & Kashmir, Chandigarh, Himachal Pradesh, Assam, Daman and Orissa.